Más sobre el word-of-mouth, buzz, blogging y social media

Os adjunto una presentación de futurelab. Algunas estadisticas son muy interesantes, el resto de la presentación es… mmm… mejorable.

Resume de Socialmediatoday:

Is the provocative statement given in this presentation from the excellent Future Lab. I’ve pulled out the stats from the presentation:

* In 1965, 80% of 18-49 year olds in the US could be reached by three 60 second spots. In 2002, it needed 117 commercials to do the same (Jim Stengel, P&G – I personally lead with this stat a lot in presentations)
* Big six study: People with personal video recorders like Tivo and Sky+ watch 12% more TV while 90% of them ad skip.
* The advertising turn-off is a factor that crosses geographical boundaries. In China 85% stop watching TV during commercials. Half do housework, eat, chat or use the bathroom
* 54% of US consumers avoid products and services which “overwhelm” them with advertising (Yankelovich and Partners)
* According to the CMO’s council retail fluency report, in terms of influence when it comes to buying electronic goods, in-store sales assistants scored 49%, word of mouth from family and friends 33%, the Internet 21%…TV and radio ads 4%
* 80% of CEOs believe their brand provides a superior customer experience. 8% of their customers agree
* According to the Marketing Science Institute, word of mouth is 7x more effective than newspaper ads, 5x stronger than a personal sales pitch and 2x as effective as radio advertising

Source: Socialmediatoday